Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

Recent study says that 89 percent of consumers turn to search engines to find information on products, services or businesses prior to making purchases.The study points to dependence on search for shopping research as a “key insight into the influence the internet wields in consumers’ lives,” demonstrating the need for strong digital marketing strategies from brands.